- Why does Gobé believe that brands need humanizing? Do you agree with his
argument?
Gob'e believes that brands need humanizing to "jazz up our standard, exhausted and familiar offerings through inspired design" indicating that he believes that design is boring and all the same unless it is drawn deep from inside that helps bring out our innovation, improvisation and imagination.
- According to Gobé what qualities do ‘emotionally designed’ products have?
The qualities of an "emotionally designed" product includes meeting the demands of new consumers and being incomparable with others. Being innovative and personalized. Giving a sensory and new experience. Being a reliable and tailored product for others and being proud of your end product.
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