CCDN 231- Week 5 readings and questions

Week 5 readings and questions-

-  Why does Gobé believe that brands need humanizing? Do you agree with his argument?

     Gob'e believes that brands need humanizing to "jazz up our standard, exhausted and familiar offerings through inspired design" indicating that he believes that design is boring and all the same unless it is drawn deep from inside that helps bring out our innovation, improvisation and imagination.

-  According to Gobé what qualities do ‘emotionally designed’ products have?

      The qualities of an "emotionally designed" product includes meeting the demands of new consumers and being incomparable with others. Being innovative and personalized. Giving a sensory and new experience. Being a reliable and tailored product for others and being proud of your end product.

CCDN 231- Week 4 Reading and questions

Week 4 Reading and questions-

-  How does Martí Guixé use experimentation in his design practice?

Marti Guixe uses experimentation in his design practice by collecting raw materials and making a product from it. He uses items of particular interest such as food. He worked with photos far before designing and has used this skill to show off the finished result.

-  Why does he use the term ‘business models’ to describe his works?

He uses this particular term because he has created experiments/finished products that have a great use in the world that can easily be sold for money, but hasn't been placed in the world for money.